Big brands are using co-creation to instigate change differently. Discover how they’re using it to improve business models, engagement, transformation, innovation and influence.


Some brands employ co-creation as an integral part of their business model. A quick browse through Kickstarter will reveal many examples of this. In its early days, Kickstarter was a platform for individuals to bring their ideas and projects to life through monetary support from the public. These days, more and more established brands are using the platform to achieve the same thing.

But is this really co-creation? Isn’t it just crowdsourcing? The lines are blurred…

The SHARP Agency

We build brands that have a purpose. Empowering success with co-creation.

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