Big brands are using co-creation to instigate change differently. Discover how they’re using it to improve business models, engagement, transformation, innovation and influence.
Some brands employ co-creation as an integral part of their business model. A quick browse through Kickstarter will reveal many examples of this. In its early days, Kickstarter was a platform for individuals to bring their ideas and projects to life through monetary support from the public. These days, more and more established brands are using the platform to achieve the same thing.
But is this really co-creation? Isn’t it just crowdsourcing? The lines are blurred…
Regeneration isn’t just Doctor Who’s power. Hoodezfield is full of brand transformations.
Doctor Who has regenerated again.
Jodie Whittaker spectacularly debuted as the 13th incarnation of Doctor Who last Sunday. And while doing PR to promote the show in the USA on TV chat shows, American subtitles struggled a tad with her northern accent…
How Brexit is about to change how we handle data… again
When GDPR came into force across the EU on 25th May 2018, the data landscape changed forever.
Or so we thought.
With Brexit looming, the question of what will happen to our data rights and how data flows between the UK and EU has become an earnest one for many brands and marketers. Especially when a ‘no deal’ scenario is becoming more and more likely as the days tick by without a resolution.
However, the UK still has the Data Protection Act 2018 to fall back on — so…
It all started with a brew.
Over a (decaffeinated) cuppa, Creative Director and partner, Richard Sharp mulled the sad rise in Homeless people on and off the street in Huddersfield over recent times. It gave him an idea…
This year SHARP is shelving the traditional agency Christmas card in favour of something better. Covering the Mission’s food and drink bill for a week in December. Many other local businesses alongside HTAFC and the Huddersfield Examiner are doing the same. Not to mention all the kind-hearted individuals who give their time and money.
One in every 1,665 people in Kirklees are…
Stop making a hash of hashtags with these 5 tips
Raising brand awareness with a popular hashtag, or with one that’s been created for a specific marketing campaign, can be a bit of a dark art. Creative agencies love to come up with branded hashtags to punctuate their marketing campaigns.
But with so many hashtags out there, bespoke tags run the risk of just being part of the social noise and not creating the desired brand engagement or response.
To help make your hashtags really hum, check out our top 5 tips below.
1. Get tooled up
Analytics are your…
Video is becoming THE marketing essential. This is why you should be using it.
Video has been on the up and up for a long time. Now, it’s dominating. It’s the one medium that has proved time and again to being the most engaging platform to distribute content.
With these statistics, it’s not hard to see why.
72% of businesses say video has improved their conversion rate
Nearly 50% of internet users watch videos related to a product or service before buying
82% of Twitter users watch video content
Don’t be lured into thinking it’s just another trend. With greater…
How rebranding can save the UK high street and, perhaps, your business too.
We’ve all seen it happen to our hometowns or cities - an M&S is replaced by a Poundland, betting shops take over local independent businesses, the high street seeing more traffic from pigeons than people.
The high street — in its current retail-orientated guise — is failing. The cost of physical bricks and mortar stores against the continuing rise of online shopping is hard to compete with. Shoppers have moved on. But the UK high street is entrenched in the past.
A recent report by the Housing…
Artificial Intelligence is making marketing smarter. Here are 5 AI capabilities you need to know about.
Last month, an Elon Musk-backed company revealed it had created an AI text generator so revolutionary that they are refusing to make their research public for fear the technology could be misused. Or perhaps lead to the rise of the machines and we all know how that ends up…
WhatsApp may just be the platform to take your marketing to another level. Find out why…
WhatsApp has roughly 1.5 billion users across 180 countries.
Just let that sink in a second before I hit you with another mind boggling stat: 29 million WhatsApp messages are sent every… single… minute. You just have to look at the map below to realise how WhatsApp has pretty much succeeded in global messaging domination.
Stories have had a fairy tale rise. Discover why they’re a social force to be reckoned with, and how you can best use them to make better connections.
Stories — collectively across Facebook, Insta, Snapchat and WhatsApp — are a big deal. Over the last couple of years, there has been a huge boom in the amount of Story content that is being produced and engaged with. And the trend doesn’t seem to be going anywhere in soon.
We build brands that have a purpose. Empowering success with co-creation.